Advice of use of keywords

[multichild]

Hi,

A person asked me to day if I could help them get their site further up the search engines so competing with their rivals.

I am a developer first and foremost and before passing him onto somebody else, I thought it might be worht me finding out myself.

So basically the first hing that came to mind, is for me to start by making their site W3C compliant, and then to optomize their site using more specific keywords, but wondred if this was right, and how do i make best use of the keywords.

I found a piece of free sofware called 'Good Keywords' and it sounded like it could do the trick in finsing out what the best keywords would be for him, but how do I do this, and then do I use those keywords in his site as in the text on the page, and in the meta content and thats it, or are there more uses with the se keywords once i have found a good list of them.

Lee

Accend Web Solutions

http://www.accend4web.co.uk

 

[pbunyon]

Check out

http://www.alexa.com/

They have a reverse keyword locater that will help nail down your specific keywords as well as several other reasources.


Paul

 

[ChrisHirst]

Start reading at

http://www.highrankings.com/forum/index.php?showtopic=833

forget goodkeywords as a "tool" it's useless, as it uses the completely useless Overture data.


Chris.

Indifference will be the downfall of mankind, but who cares?
Woo Hoo! the cobblers kids get new shoes.
People Counting Systems

So long, and thanks for all the fish.

 

[hotfusion]

Simple advice would be to imagine what words would be searched for, and try to include them within the text somewhere, but ensuring the page still reads well. I don't think there's any magic formula for this, but I understand that a little more weight may be given to key words placed in 'headings' tags.

Ensure the page has an appropriate name ideally containing the keywords, and the meta tag "description" also contains those keywords, but in a viable sentence. Both of these show up in a Googled result.

The most effective boost is by having links on external sites pointing to you.

Regards, Andy.
**************************************
My pathetic attempts at learning HTML can be laughed at here:
Hot Fusion

 

[ChrisHirst]

You don't need to imagine, You can use Wordtracker or KeywordDiscovery

Chris.

Indifference will be the downfall of mankind, but who cares?
Woo Hoo! the cobblers kids get new shoes.
People Counting Systems

So long, and thanks for all the fish.

 

[hotfusion]

You can indeed, but how does this compare to the author's knowledge of the sector being targetted?

By the way, I've never used these programs before so I don't really know what they do, or how.

Regards, Andy.
**************************************
My pathetic attempts at learning HTML can be laughed at here:
Hot Fusion