Thank you apepp, excellent, perfect images, must have been the downsampling. (Didn't touch the bleed values because I don't know what they mean either, but the images now look perfect).
(FYI Nocandu the images were pretty big - that's why I was so baffled, eg, original image 360dpi, 70x30mm...
I've been trying with press quality and all the different flavours of Arobat (4 to 7). I haven't touched the standards ("none" or a variety of PDF/X choices) because I don't know what it means.
I can't work out how to get a pdf with decent quality images from an indd file. I've tried both print and export and in both cases (and I've tweaked all the settings as far as I can) the images come out all pixellated and fuzzy - completely useless.
The original images are tiff files from...
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