You will have to think short and long term.
You have PPC, affiliate, email marketing also things like website and email newsletter sponsorship and blogging. Don't forget the obvious - PR. PR works wonders and is worth a 1000 adverts and the ROI is a huge differential IMHO.
Short term in...
I wanted to get some thoughts on a few pages I'm creating. It basically for a PPC campaign offering 4 commercials on one page. Clicking on an offer goes right through to the site.
The offers page emulates the homepage but it has targetted offers. My issue is making a good banner for the site...
We're thinking of using urchin. Basically I was using web trends but it cannot answer pertinent questions like
If someone clicks off the page - where did they go to? Where did they come from?
The path routes through the site don't give much information
We've tonnes more downloads than page...
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